{"product_id":"womens-formal-dress-maxi-embroidered-floral-tulle","title":"Purple Embroidered Tulle Maxi Dress - Women's Floral Gown","description":"\u003cp\u003eLike a garden in full bloom, this women's purple embroidered floral tulle maxi dress is a romantic statement for formal events. An embroidered tulle overlay is scattered with 3D floral appliques throughout, adding beautiful depth and texture. A high round neckline and sheer short sleeves keep the look elegant and refined. It is perfect for weddings, garden parties, proms and formal dinners, styled with simple heels and a small clutch.\u003c\/p\u003e\u003cp\u003eThe 3D floral appliques bring the dress to life, catching the eye from every angle and looking wonderful in photographs. The tulle is non-stretch and lined, giving the gown a structured, polished finish, while a concealed back zip closure keeps the lines clean and smooth. Sheer short sleeves offer a light, delicate coverage over the shoulders. With so much detail in the fabric, jewellery can stay minimal so the florals can take centre stage.\u003c\/p\u003e\u003cp\u003eAlan \u0026amp; Joan designs occasionwear with charming details that make you feel special. This floral tulle maxi dress is available in purple, in sizes S to XXL. As the tulle has no stretch, please check our size guide carefully before ordering, and enjoy free UK delivery on every order. It is a dreamy dress for the moments you will want to remember.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eColour: Purple\u003c\/li\u003e\n\u003cli\u003eMaterial: Embroidered tulle with 3D floral appliques, lined\u003c\/li\u003e\n\u003cli\u003eNeckline: High round neckline\u003c\/li\u003e\n\u003cli\u003eSleeves: Sheer short sleeves\u003c\/li\u003e\n\u003cli\u003eClosure: Concealed back zip\u003c\/li\u003e\n\u003cli\u003eStretch: Non-stretch\u003c\/li\u003e\n\u003cli\u003eSizes: S to XXL\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Alan \u0026 Joan","offers":[{"title":"Purple \/ S","offer_id":67739463745725,"sku":null,"price":104.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ M","offer_id":67739463778493,"sku":null,"price":104.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ L","offer_id":67739463811261,"sku":null,"price":104.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XL","offer_id":67739463844029,"sku":null,"price":104.95,"currency_code":"GBP","in_stock":true},{"title":"Purple \/ XXL","offer_id":67739463876797,"sku":null,"price":104.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/1407\/3277\/files\/women-s-formal-dress-maxi-embroidered-floral-tulle-01.webp?v=1791768031","url":"https:\/\/alanandjoan.com\/products\/womens-formal-dress-maxi-embroidered-floral-tulle","provider":"Alan \u0026 Joan","version":"1.0","type":"link"}